Definition of Mobile Marketing

Mobile marketing can refer to one of two categories of internet.

• First, and relatively new, is meant to describe marketing on or with a mobile device, such as a cell phone.
• Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.

Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”.

More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

 Source from: http://en.wikipedia.org/wiki/Mobile_marketing